What We Believe

  • We believe healthier living should be simple, honest, and built on trust – every single day.

Why We Exist

  • “I want to eat healthy, but everything feels so confusing and complicated.”

    “Can I really trust what’s in the food I buy every day?”


    We’ve asked ourselves the same questions. That’s why The Fresh Habit exists – because healthy living shouldn’t feel like a puzzle.

    Our solutions are simple, clean, and honest. No hidden stuff, no false promises–just everyday essentials you can trust and actually enjoy.

    We’re here to make healthy living feel less like a struggle, and more like a habit you’ll want to keep.

Vision

  • Our vision is to be a trusted presence in every household, empowering individuals to make healthier choices every day.

Mission

  • To support and simplify every customer’s unique path to a healthier lifestyle – by delivering honest, clean, and thoughtfully crafted solutions, every day.

Founder's Note

  • Hi, I’m Akshay Vincent and I am the founder of The Fresh Habit. The Fresh Habit is my personal journey turned mission.

    During a career break, I began paying closer attention to what I ate – searching for healthier choices without giving up the foods I loved. I soon realized I wasn’t alone. Many of my friends and family were also looking for simple, trustworthy options to manage health concerns or just eat better every day.

    That search led me to dive deeper into food and nutrition research and even pursue a diploma in Post-Harvest Management. Along the way, I discovered something worth sharing: healthy living doesn’t have to be complicated.

    That’s why I started The Fresh Habit – to make your transition to healthier living simple, honest, and built on trust.

    Welcome to the journey.

    Akshay Vincent
    Founder, The Fresh Habit

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